The adidas group is the world's second largest producer of sporting goods (footwear, apparel and hardware). The group is engaged in the distribution and sale of its 'adidas' and 'Reebok' branded goods to wholesale customers as well as through its own retail store and digital network. The group has over 2,800 own-retail stores, and sells through over 14,000 mono-branded franchise stores, over 150,000 wholesale doors and digital channels available in over 40 countries. The production of goods is mostly outsourced to third parties in Asia. Footwear which accounts for the majority (58%) of sales, is mostly sourced from Veitnam (42%) then Indonesia (28%) and China (18%).